I Challenge Plastic Bottle

“I Challenge Plastic Bottle” is a recycling campaign initiated by Father Davis Chiramel, Chairman of Kidney Federation of India, across Kerala on October 2. The Kerala floods inspired this campaign after large amounts of plastic waste were found along river banks. The project conducts awareness programs in schools through songs, pledges, and activities promoting plastic recycling. Many schools across Kottayam, Kochi, and Thrissur have participated in the campaign in collaboration with KSMA (Kerala Scrap Merchant Association) to support plastic collection and recycling.